Connection builder, idea generator, and tastemaker.
I am a sales, marketing, and project management expert heavily experienced architecting and deploying creative digital strategies for tech startups, universities, and Fortune 500 companies. I have extensive knowledge in the branding, digital marketing, and public relations spaces and have a decade-long history working in highly demanding management roles. In addition to working for two of Austin’s leading interactive agencies, HMG Creative and Mighty Citizen (formerly TradeMark Media), I have been a consultant to top-tier organizations including adidas, Whole Foods, simplehuman, and many more.
I am well-versed in the foundations of paid advertising, search engine optimization (SEO), and web development and excel at managing creative projects that leverage brand storytelling through visceral digital content. I most recently served as 3D printing manufacturer New Matter’s senior marketing manager where I led the company’s online marketing strategies, its retail and educational partnerships, and helped guide the company’s engineering and product development teams in developing next-generation consumer technology products.
I currently serve as the director of marketing for Edisun Microgrids – an innovative solar energy company based out of renowned technology incubator Idealab – where I oversee the organization’s marketing initiatives, its current PR and sales strategies, and its upcoming rebrand as it transitions to a visionary energy solutions company.
DIGITAL MARKETING STRATEGY
Every business, big or small, has unmet needs - many of which lie unknown. My job is to uncover those needs, prioritize them, wrangle internal and external resources, and implement a plan of action to reach and exceed newfound goals.
With over 10 years of business development experience, I wholly understand the importance of a fluid and profitable sales strategy. I’ve successfully helped launch, market, and sell consumer tech products and have also worked with some of the nation’s most revered sales leaders and entrepreneurs.
The most rewarding part of my job is the relationships I build with others. I pride myself on developing professional relationships that help further along the overarching goals of the organization and always make myself available as a resource even after the job’s done.
The Interactive Health Technologies' Spirit System is the simplest, most innovative web-based heart rate monitoring, pedometer and assessment system in the educational market today. The technology effortlessly and instantly connects student health to academics.
Since 1999, TradeMark Media has helped businesses, nonprofits, and government entities improve their websites in ways they never imagined possible. TMM is an award-winning agency specializing in online experiences that are engaging, effortless, and effective.
HMG is a progressive digital agency focused on helping its clients increase their bottom line and grow their online presence through the use of clever brand development, innovative web design and powerful interactive marketing services.
Nordstrom is an American upscale fashion retailer with over 300 stores nationwide, and Canada. Built on providing stellar customer service, Nordstrom remains one of the most profitable and respected retailers in the world.
2007 - 2012
"Daniel was able to transfer an outline of ideas into a well thought out, informative and easy to navigate website. Our inquiries for table reservations and private events have increased dramatically since we have launched our new site. I would highly recommend Daniel."
"Daniel has been an outstanding addition to the IHT team. Not only has he developed a modern, professional and lead-generating website, he has also been instrumental in launching and supporting our ongoing marketing initiatives."