ABOUT ME

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DANIEL ALVAREZ

Digital Marketing Strategist

Connection builder, idea generator, and tastemaker.

Daniel Alvarez is a marketing and web consultant focused on architecting and deploying creative digital strategies for small and medium-sized businesses. He has extensive knowledge in the online marketing space, specifically from a website strategy, design, and development standpoint. In addition to the opportunity to work for and with two of Austin’s leading interactive agencies (HMG Creative and TradeMark Media), Daniel has been a consultant to organizations like Whole Foods, The University of Texas at Austin, AcademicWorks, Texas A&M University, The Kucera Companies, and many more.

Daniel is well-versed in social media management, content creation, and search engine optimization (SEO). He most recently served as Interactive Health Technologies’ Director of Marketing where he led the company’s digital marketing strategy and supported its national partnership with adidas in developing next generation heart rate technology for the classroom.

DIGITAL MARKETING STRATEGY

Whether running a startup or a well-established business, you need to have an effective marketing strategy in place. We'll start with goals both on and off the web, establish a plan of action with milestones, set accountability measures and set a course for online prominence. Rinse and repeat.

WEB DESIGN AND DEVELOPMENT

In this day and age, at the core of every business, lives a website. The nucleus of your online presence and one that should pique interests, engage audiences and convert leads to customers. Ancillary components like email and content marketing and search engine optimization (SEO) are all supplemental pieces that help bring your strategy to life.

SOCIAL MEDIA MARKETING

A proven online marketing technique is the use of social media to build tailored, cost-effective lead generation campaigns. By creating original content in conjunction with paid advertisements, companies realize their true growth potential and expand their reach to audiences never before available.

INTERESTED IN WORKING TOGETHER?

MY EXPERIENCE

  • PROFESSIONAL
  • Interactive Health Technologies

    Director of Marketing

    The Interactive Health Technologies' Spirit System is the simplest, most innovative web-based heart rate monitoring, pedometer and assessment system in the educational market today. The technology effortlessly and instantly connects student health to academics.

    2015 - 2016
  • TradeMark Media

    Business Development Manager

    Since 1999, TradeMark Media has helped businesses, nonprofits, and government entities improve their websites in ways they never imagined possible. TMM is an award-winning agency specializing in online experiences that are engaging, effortless, and effective.

    2014 - 2015
  • HMG Creative

    Director of Strategic Partnerships

    HMG is a progressive digital agency focused on helping its clients increase their bottom line and grow their online presence through the use of clever brand development, innovative web design and powerful interactive marketing services.

    2012 - 2014
  • Nordstrom

    Assistant Department Manager

    Nordstrom is an American upscale fashion retailer with over 300 stores nationwide, and Canada. Built on providing stellar customer service, Nordstrom remains one of the most profitable and respected retailers in the world.

    2007 - 2012

MY CLIENTS

WHAT MY CLIENTS ARE SAYING

"Daniel was able to transfer an outline of ideas into a well thought out, informative and easy to navigate website. Our inquiries for table reservations and private events have increased dramatically since we have launched our new site. I would highly recommend Daniel."

Chad Barrett

Summit Rooftop Lounge

"Daniel has been an outstanding addition to the IHT team. Not only has he developed a modern, professional and lead-generating website, he has also been instrumental in launching and supporting our ongoing marketing initiatives."

Jen Ohlson

Interactive Health Technologies

"Daniel Alvarez was extremely professional, very knowledgeable, and easy to work with. One of the best in the biz. Highly recommend!"

Ash Seth

Voodoo Room, Bungalow, The Parlor Room

HAPPY CLIENTS

MY PROCESS

  1. DISCOVERY

    Relationships begin with dialogue and that's exactly where you and I start, with an upfront and thorough discovery phase.

  2. IDEA

    Ideas are easy, building process and executing the idea is hard. We'll develop a great idea and a bulletproof plan.  

  3. IMPLEMENTATION

    This is where the game plan we've constructed meets the real world and our hard work begins to bear fruit.

  4. REVIEW

    KPIs, analytics, metrics, oh my! We'll review all of these at pre-determined intervals and measure our level of success.

  5. REFINE

    No strategy is perfect, even mine. By refining through iterations, we build more stable, profitable and effective solutions.

  6. REPEAT

    I'm not in the one-and-done business, I build relationships. And you wouldn't want to stop a good thing, would you?

GET STARTED

LET ME KNOW HOW I CAN HELP