ABOUT ME

photo

DANIEL ALVAREZ

Digital Marketing Consultant

Connection builder, idea generator, and tastemaker.

I am a marketing expert heavily experienced architecting and deploying creative digital strategies for tech startups, universities, and Fortune 500 companies. I have extensive knowledge in the online marketing space and have over 10 years experience working in highly demanding sales and marketing roles. In addition to the opportunity to work for and with two of Austin’s leading interactive agencies, HMG Creative and Mighty Citizen (formerly TradeMark Media), I have been a consultant to organizations like Whole Foods, The University of Texas at Austin, AcademicWorks, TAMU, adidas, and many more.

I am well-versed in paid advertising, search engine optimization (SEO), and brand storytelling through visceral digital content. I most recently served as New Matter’s Senior Marketing Manager where I led the company’s online marketing strategies, its retail and educational partnerships, and helped guide the company’s engineering and product development teams in developing next-generation consumer technology products.

DIGITAL MARKETING STRATEGY

Every business, big or small, has unmet needs - many of which lie unknown. My job is to uncover those needs, prioritize them, wrangle internal and external resources, and implement a plan of action to reach and exceed newfound goals.

BUSINESS DEVELOPMENT

With over 10 years of business development experience, I wholly understand the importance of a fluid and profitable sales strategy. I’ve successfully helped launch, market, and sell consumer tech products and have also worked with some of the nation’s most revered sales leaders and entrepreneurs.

RELATIONSHIP BUILDING

The most rewarding part of my job is the relationships I build with others. I pride myself on developing professional relationships that help further along the overarching goals of the organization and always make myself available as a resource even after the job’s done.

INTERESTED IN WORKING TOGETHER?

MY EXPERIENCE

  • PROFESSIONAL
  • New Matter

    Senior Marketing Manager

    New Matter makes the benefits of 3D printing accessible and affordable to every home and classroom by providing the best, most seamless user experience of any desktop 3D printer.

    2016 - 2017
  • Interactive Health Technologies

    Director of Marketing

    The Interactive Health Technologies' Spirit System is the simplest, most innovative web-based heart rate monitoring, pedometer and assessment system in the educational market today. The technology effortlessly and instantly connects student health to academics.

    2015 - 2016
  • TradeMark Media

    Business Development Manager

    Since 1999, TradeMark Media has helped businesses, nonprofits, and government entities improve their websites in ways they never imagined possible. TMM is an award-winning agency specializing in online experiences that are engaging, effortless, and effective.

    2014 - 2015
  • HMG Creative

    Director of Strategic Partnerships

    HMG is a progressive digital agency focused on helping its clients increase their bottom line and grow their online presence through the use of clever brand development, innovative web design and powerful interactive marketing services.

    2012 - 2014
  • Nordstrom

    Assistant Department Manager

    Nordstrom is an American upscale fashion retailer with over 300 stores nationwide, and Canada. Built on providing stellar customer service, Nordstrom remains one of the most profitable and respected retailers in the world.

    2007 - 2012

MY CLIENTS

WHAT MY CLIENTS ARE SAYING

"Daniel was able to transfer an outline of ideas into a well thought out, informative and easy to navigate website. Our inquiries for table reservations and private events have increased dramatically since we have launched our new site. I would highly recommend Daniel."

Chad Barrett

Summit Rooftop Lounge

"Daniel has been an outstanding addition to the IHT team. Not only has he developed a modern, professional and lead-generating website, he has also been instrumental in launching and supporting our ongoing marketing initiatives."

Jen Ohlson

Interactive Health Technologies

"Daniel Alvarez was extremely professional, very knowledgeable, and easy to work with. One of the best in the biz. Highly recommend!"

Ash Seth

Voodoo Room, Bungalow, The Parlor Room

HAPPY CLIENTS

MY PROCESS

  1. DISCOVERY

    Identifying and prioritizing unmet needs early on is critical to building short and long-term success.

  2. IDEAS

    I’ll help your organization transform ideas and goals into bulletproof plans and tangible results.

  3. IMPLEMENTATION

    The rollout of the game plan we've constructed kicks off and the results we're after begin to take shape.

  4. REVIEW

    Together, we'll review KPIs at pre-determined intervals to see how the results are stacking up against our goals.

  5. REFINE

    Learning from each review phase, I'll tweak and refine the strategy for optimal performance.

  6. REPEAT

    The five phases above are then repeated for each goal, resulting in a more efficient and profitable business model.

GET STARTED

LET ME KNOW HOW I CAN HELP